Santa Ana-based boba tea company Krak Boba has signed San Diego-based InnoVision Marketing Group to be its agency of record. The agency will assist the brand in creating awareness and presence in the industry as the driving force behind expanding franchising endeavors.
A-Players Will Read This
There’s an old expression in sports that you’re only as strong as your weakest player. I’ve heard some version of it for most of my life, and the longer I’ve spent building teams, the more I’ve come to believe there’s a lot of truth behind it.
When we think about a weak performer, we tend to focus on that person’s individual production. Are they doing enough? Is their work good enough? Are they meeting expectations? But I’ve learned that those questions don’t capture the real cost because performance rarely exists in isolation. The way one person operates affects the people around them.
