The Blueprint for Excellence
Crafting iconic brand identities and taglines that resonate. Explore our portfolio of strategic excellence and creative vision.
Tagline Strategy
Valley View Casino & Hotel
“San Diego’s Favorite Casino”
Strategy
Everyone can only have one favorite. In a market oversaturated with casino competition, we developed this assumptive position to earn Valley View Casino a standing in the community that they can own and deliver on.
Huey Magoo's
“The Filet Mignon of Chicken”
Strategy
Since Huey Magoo’s is the only chicken franchise that always serves the best 3% of the chicken, which is the tenderloin and literally the “filet mignon,” this tagline highlights both the quality of product and premium value offered by the brand.
Buddy's Bar-B-Q
“A Smokin’ Good Deal”
Strategy
A staple in the Tennessee community for decades, Buddy’s doesn’t take any shortcuts when it comes to slow-cooking their smoked meats, even as a fast-casual concept. The incredible flavor delivered for an unparalleled price makes value their secret sauce.
Island Fin Poké Co.
“Ohana – it’s just how we bowl”
Strategy
Walk into an Island Fin Poké Co. location anywhere in the country and you’ll be transported to the Hawaiian Islands while greeted by team members that treat you like family, making each bowl with tremendous care and the finest ingredients.
Palomar Health
“Reimagining Healthcare”
Strategy
When a healthcare system is dedicated to taking the fear out of healthcare, championing its patients and utilizing technology to achieve better outcomes, it’s only natural to say that they are “reimagining” the care industry.
Cal Roof
“Trust Starts At The Top”
Strategy
We focused on the psychological security a roof provides, positioning Cal Roof as the ultimate protector of the home and family. By shifting from materials to “peace of mind,” we humanized industrial construction.
YES! APP
“How it all begins”
Strategy
As part of the launch of this new app, our team ideated the name, logo and tagline based on the premise that it is event-based dating where the event itself is how everything begins. From fun experiences to everlasting love, it always begins with a Yes!
Benji
“Shape up your finances”
Strategy
Becoming financially fit takes dedication, practice, reps and a coach to bring you along the way, just like weight-training does. That’s why our position for Benji illustrated to consumers that, with the same dedication as gym training, they too can go from financially scrawny to ripped.
