San Diego, CA | In-Office
At InnoVision Marketing Group, proudly known as The Anti-Agency®, Public Relations is not an accessory. It is a strategic discipline that builds brands, protects reputations, and creates real-world momentum. We are looking for a Publicist who knows how to earn attention the right way, through smart strategy, strong relationships, and flawless execution.
This is a role for someone who can think like a strategist, write like a pro, and move like a field general. You will lead proactive media outreach, shape narratives, and drive results for brands across multiple categories. You will also help elevate the standards of our PR practice through consistency, precision, and high expectations.
What You’ll Do
As a Publicist, you will own PR programs and lead day-to-day execution while partnering closely with account, creative, digital, and leadership teams. You will be expected to generate press, manage media relationships, and guide clients with confidence and clarity.
Your responsibilities include:
- Developing PR strategies that align to client objectives, brand voice, and business goals
- Identifying and shaping story angles that are newsworthy, timely, and defensible
- Writing and editing press releases, media alerts, pitch emails, contributed articles, bios, Q&As, talking points, and briefing documents
- Building and maintaining targeted media lists across local, regional, and national outlets
- Pitching media consistently and intelligently, with follow-through and relationship-building at the center
- Securing earned media placements and measuring impact beyond vanity metrics
- Managing interview opportunities, media training preparation, and spokesperson support
- Monitoring news cycles, trends, and issues that affect client reputation and opportunity
- Managing PR timelines, deliverables, approvals, and internal coordination to ensure nothing slips
- Preparing weekly and monthly activity reporting, coverage recaps, and strategic recommendations
- Supporting reputation management efforts and rapid response when issues arise
- Collaborating with social and digital teams to amplify earned media and integrate messaging across channels
- Leading client communications with confidence, professionalism, and extraordinary responsiveness
This role demands someone who can run multiple accounts, stay organized under pressure, and deliver high-level work without excuses.
What Makes a Great Team Member at IMG
We can teach process. We cannot teach pride, urgency, and standards. The most successful people at IMG share these qualities:
- Detail-obsessed. You catch what others miss and you care that it is right.
- An extraordinary communicator. Clear, fast, and thoughtful, internally and with clients.
- Relationship-driven but results-focused. You know relationships earn access, and access earns coverage.
- Strategic thinker. You understand the why, not just the what.
- Strong writer. You can make complex ideas simple, compelling, and on-brand.
- Accountable. You own your commitments and follow through every time.
- Calm under pressure. You operate with control even when the world is moving fast.
- Proactive. You do not wait for instructions to create momentum.
- Team-first mentality. You collaborate, you share credit, you raise the bar.
- High integrity. You protect client trust and IMG’s reputation at all times.
Experience & Skills
- 5+ years of PR experience preferred, ideally with agency experience
- Proven track record of securing earned media placements and building media relationships
- Strong writing and editing skills with an eye for tone, clarity, and brand voice
- Experience managing multiple accounts, timelines, and approvals simultaneously
- Confidence working directly with senior client stakeholders
- Ability to develop strategy, not just execute tactics
- Familiarity with media databases and monitoring tools is a plus
- Comfort working cross-functionally with creative, digital, and account teams
Why InnoVision
At IMG, everything is built in-house. We collaborate in real time, move fast, and hold ourselves to a higher standard. We are serious about culture, serious about craft, and serious about winning together.
If you are the kind of Publicist who takes pride in doing things right, who wants to work alongside a high-performing team, and who thrives in an environment where details matter and momentum is the expectation, we want to meet you.
PLEASE NOTE: InnoVision is a firm believer of promoting from within, which provides tremendous opportunity for your career advancement. We demonstrate this with the statement that every team member of InnoVision’s management team has advanced to their current positions of Directors and Vice Presidents through promotions.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
InnoVision LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age, sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, reproductive health decision-making, political affiliation, and/or any other status protected by state or federal law, and will not be discriminated against on the basis of disability. We are committed to providing a workplace that is inclusive and welcoming to all individuals, regardless of their background or beliefs.
To apply, please email your resume to HR@InnoVisionMarketingGroup.com
