Santa Ana-based boba tea company Krak Boba has signed San Diego-based InnoVision Marketing Group to be its agency of record. The agency will assist the brand in creating awareness and presence in the industry as the driving force behind expanding franchising endeavors.
The Pursuit Is the Prize
We all think the same thing at some point. When I hit that goal, I’ll feel successful. When I land that client, I’ll feel fulfilled. When I reach that level, I’ll finally feel like I’ve made it. It’s natural to think that way. It’s how we’re wired. We tie happiness to outcomes. To milestones. To moments we believe will validate all the work it took to get there.
