[In this week’s #InnoVlog, we’re ditching the paint by numbers and we’re painting with words. Copywriting is an art form in itself, and can be used to paint the big picture of exactly what you want your audience to take from it. Watch to learn how we take a visionary approach to copywriting!
Copywriting is something that will really paint the picture for your audience and is how you tell consumers why your product is important. At the end of the day, consumers don’t really care about your product’s features. Although features or selling points are important to get people to return to your business, what you really need to sell them on in advertising is the emotion of your product and the copy is how you do that. Word choice is really important and tone is something that we always incorporate into the words that we pick for any given creative for any client. If our demographic is younger we’re picking more interesting, fun, younger and hipper words. If it’s older we are picking more sophisticated words to describe the product. Word choice and tone is really how we can sell the emotion and the experience of a product very succinctly in copy and then enhance that with the artwork that goes along with it.
I’m Alanna Markey and I’m Vice President Client Services and Brand Strategy here at InnoVision.
Contact us to learn how InnoVision can help your business with copywriting.
