In the COVID-19 marketing environment, there have been drastic shifts, with some brands cutting their budgets or being forced to close their doors, while others are increasing their marketing efforts and working to ensure their messaging is relevant and appropriate during these unprecedented times.
The Pursuit Is the Prize
We all think the same thing at some point. When I hit that goal, I’ll feel successful. When I land that client, I’ll feel fulfilled. When I reach that level, I’ll finally feel like I’ve made it. It’s natural to think that way. It’s how we’re wired. We tie happiness to outcomes. To milestones. To moments we believe will validate all the work it took to get there.
