The increasing degree of digital connectivity between restaurants and their customers is a double-edged sword when it comes to marketing to young millennial and Gen Z parents, according to some industry experts.

The Pursuit Is the Prize
We all think the same thing at some point. When I hit that goal, I’ll feel successful. When I land that client, I’ll feel fulfilled. When I reach that level, I’ll finally feel like I’ve made it. It’s natural to think that way. It’s how we’re wired. We tie happiness to outcomes. To milestones. To moments we believe will validate all the work it took to get there.
